Roger Federer Leaves Nike, Snags $300 Million Deal to Wear Uniqlo

After entire career wearing Nike, Roger Federer shows up at Wimbledon in Uniqlo apparel and with a new 10-year deal

WIMBLEDON, England—Roger Federer and Nike Inc. are no more.

The Swiss tennis champion and current top-ranked player at Wimbledon emerged at the tournament on Monday wearing a new uniform from Uniqlo, marking the end of more than two decades of sponsorship by Nike.

“I was excited to wear Uniqlo today,” he said after his match, in a black hoodie....