MENLO PARK, Calif.—Facebook Inc. rolled out new features Thursday designed to make it easier to identify fake pages, an issue that Chief Operating Officer Sheryl Sandberg said was the company’s priority ahead of the midterm elections.
The new tools are designed to help people understand what they see on Facebook and who paid for it, Ms. Sandberg said, and are part of the social media giant’s push to increase transparency on its platform.
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