A Frozen Foods Deal to Melt the Competition

Conagra Brands and Pinnacle Foods, two leaders in the fast-growing frozen food category, are finally merging after months of speculation

Rapidly changing ideas about what’s healthy are causing strong headwinds for supermarkets. WSJ’s Ken Brown breaks down 3 things they’re doing right. Photo: Getty Images.
By

Conagra Brands and Pinnacle Foods, with plenty of encouragement from their friends, are finally tying the knot. It looks like a good match.

The $8.2 billion deal unites two frozen-food specialists amid a resurgence of sales growth in the frozen aisle.

The merger had long been rumored and appeared to be nudged along by activist fund Jana...