FunFoods by Dr. Oetker shakes up the Dressings market

New Delhi, June 2018: FunFoods by Dr. Oetker has introduced a complete new range of ten Zero Fat Dressings. This range has been conceptualized basis an in-depth consumer research, keeping in mind the key barriers like high fat and calories, limited use in salads and premium pricing. This new range suitably addresses these concerns, as it is not only Zero Fat, but also low on calories and delivers value for money. The omission of the word ‘salad’ from ‘dressings’ is deliberate, with an intent to showcase versatility of the product and to convey to the consumers that the product is not just for salads, but much more!

Visiting India for the launch, Dr. Martin Reintjes, Member of the International Executive Board of Dr. Oetker’s food division, “It’s a moment of great pride for me to be here in India for the launch of the Zero Fat Dressings range and to see innovative and versatile products being rolled out. India is the fastest growing market for us and we are confident of steady growth.”

Speaking on the launch, Mr. Oliver Mirza, Managing Director & CEO, Dr. Oetker India “As a leader in Western pleasure food category, it is our endeavour to constantly innovate and offer consumers convenient ways to create yummy food. The Zero Fat Dressings are designed to attract new users and grow the market by allowing them to enjoy salads, but ‘not just salads’, guilt free. This launch will help us strengthen our position as a market leader and become a catalyst to realise FunFoods’ vision of INR 500 crore by 2020!”

The range consists of Evergreen Classics- Caesar, Honey Mustard, Ranch, 1000 Island and Modern Chics– Sweet Onion, South West, Balsamico and Trending fruity variants- Zesty Orange, Strawberry and Smokey Pineapple. The fruity innovations contain goodness of real fruit and are a first in the country. This new range signifies the emergence of a new segment of dressings in India and is perfect to add a zing to salads, subs, wraps and be used as a dip.

Calorie conscious consumers will love this new range as half of the range has calorie content of less than 1 kcal/ gm. Each 210 g dressing is priced at INR 79 for 210g bottle and will be available at all leading retail stores and e-commerce portals across the country.

Evergreen Classics

• 1000 Island: Creamy blend with tomatoes, cucumber and capsicum
• Honey Mustard: Creamy dressing made with organic honey and mustard
• Ranch: Yoghurt dressing with garlic, onions and herbs
• Caesar: Dressing with garlic, cheese, parsley and pepper

Modern Chic

• Sweet Onion: Sweet and tangy dressing with onions and spices
• South West: Smokey, creamy dressing with tomatoes and chillies
• Balsamico: Oak-matured Italian balsamic vinegar with parsley and red capsicum

Trending- New Kids on the Block

• Strawberry: Fruity dressing with real strawberries and basil
• Smokey Pineapple: Smokey, hot, pulpy pineapple dressing
• Zesty Orange: Tangy orange dressing with cloves