Microsoft is reportedly building the content-filtering and ad blocking extension "Adblock Plus" into its Edge browser for Android beta users.
The tech giant has reportedly partnered with "Adblock Plus", to build this functionality straight into the browser.
"Once you have enabled 'Adblock Plus' in Edge, advanced options are listed to configure the content blocker. The available options are limited to managing a whitelist and disabling acceptable ads," added a report from tech website ghacks.com.
Previously, Google had unveiled its own ad blocking in Chrome for Android but that has not been able to block ads on the majority of sites.
Microsoft released Edge, a new web browser for Windows 10 when it released the first version of Windows 10 to the public. The browser was made available available for Android tablets only recently.
According to The Verge, the company plans to roll out the adblock-integrated browser version "more broadly to all Edge for Android users soon".
The browser has reportedly reached over 5 million installs already on the Google Play Store.
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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)