AT&T Inc. said Monday it has agreed to acquire advertising technology company AppNexus, a deal that could help the telecom giant capitalize on the media content it added through its purchase of Time Warner Inc. and give it more firepower to take on Google and Facebook for digital advertising dollars.
Terms of the deal weren’t disclosed. The Wall Street Journal reported last week AT&T was expected to pay around $1.6 billion, according to people familiar with the matter.
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