The website is more like a repository of articles and blog posts designed around helping media organisations and journalists better present their content and engage wider audiences.
“Twitter is the home of breaking news. Savvy news organizations, broadcasters, and journalists use it to inform their reporting and promote their scoops. Learn best practices, monetization techniques, and more at the brand new TwitterMedia site,” Twitter said announcing the new platform.
The website splits its interest fields into four categories - Entertainment, Sports, News, and Creators. Depending upon the area of interest, users can get corresponding articles to help them provide their followers a better experience. For instance, clicking on the Entertainment category leads to posts such as “How to Live-tweet and episode” and “Use Twitter to compliment live musical specials on TV”. For the News section, articles suggest best practices like - “How to cover breaking news on Twitter” and “How to encourage viewers to tune into your show”.
The website also promotes the Twitter Media Studio, a platform to manage, measure, and monetize Twitter content.