India's most trusted marketplace for buying and selling of re-commerce products in the mobiles category Togofogo, announced its plan to open over 100 retail stores in the next two years.
In the initial stage of expansion, Togofogo will be focusing on the northern part of the country. The company aims to reach to the last mile customers by creating offline experience centers.
By opening these retail stores, the company plans to weed out inefficiencies, lack of certified products in the market, and under or overvaluation of pre-owned mobile phones. The company aims to capture major market share in the offline market.
"We are planning to launch our first ever offline store in Jaipur, being one of the potential cities in North which contributes a major chunk of sales volume in this segment of mobile handsets. We will be focusing only on tier I and tier II cities for our offline expansion this year and will evaluate foraying into smaller cities next year, based on the rollout and performance of these offline stores," said founder Togofogo, Soumitra Gupta.
"By entering into the offline market, we are eliminating the multiple layers and involvement of third parties by directly connecting to our customers," added Gupta.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)