Match Group Inc. has added Hinge to its stable of dating apps, acquiring a controlling stake in the Tinder-competitor that is popular with millennials.
Hinge, a New York City-based relationship app, has grown its user base to five times what it was a year ago. Hinge markets itself in contrast with Match-owned competitor app Tinder, touting its lack of a swipe feature for users and a focus on “real” relationships. The Hinge app is available in the U.S., U.K., Canada, Australia and India, Match said.
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