Back now with those movie theater wars as fans gear up for big summer blockbusters like "Mamma Mia," the world's largest theater chain AMC is announced a new program letting you see more for less. ABC's T.J. Holmes is here with the details. Hey, T.J. If we want to go to a movie in Manhattan one regular ticket is going to cost us between 17 and 20 bucks so these companies say between 10 and $20 and you can see as many movies as you want. Sounds too good to be true. There is some fine print and now these two have no company pointing out each other's flaws. Summertime. The time for Hollywood blockbusters. This does put a smile on pie face. Reporter: But those ticket prices are steadily rising and many people are turning to movie pass. Not necessarily. Reporter: That all access membership where subscribers see all the movies they want for just $9.95 a month. Why would they change math? Math is math. Math is math. Reporter: But now the world's largest movie chain AMC wants in on that action launching its own app. Beginning Tuesday a-listers can opt to pay $19.95 a month to see three movies a week which movie pass point out is twice its current price and for just one theater change telling ABC news it's important to recognize that they will only be able to service 23% of the nation's theaters and moviepass subscribers get a better deal in more than 91% of them including AMC. But some experts say AMC's nod model makes up with the price with extra perks. Moviepass doesn't let you see S like more than once. You can do that now at AMC. Moviepass doesn't let you see imax for 3D movies. You can do that at AMC. Moviepass limits you to one movie per day. If you want to see three movies in a day at AMC with the service starting on Tuesday you can do that. Reporter: Whichever company comes out on top theaters hope that will drive movie lovers back to the cinema where attendance last year was the worst in 25 years. ??? My my ??? Reporter: The experts say the battle could mean it will only get easier and cheaper for you to head to the movies again and again. So, of course, we keep seeing the headlines about "Deadpool 2," "The incredibles 2" so they're trying to get people back in the seats. Is it more important to see as many movies a week as you can? We're joined by Larry Hackett from ten10 media. These prrams are changing -- showing the changes in the music industry. What they are today. The movie industry. The movie industry is changing. People are sitting on couches. Look what happened to Netflix. The theaters are taking their own fate into their hands and saying we got to get more bodies in the seats. It's summertime. T.J. Pointed out, attendance is way down. It's been terrible. They have to do whatever they can. We were all surprised movie tickets were $17 to $20 in the city but what does it mean for the consumers out there. I think it gives them choice depending on whether or not you make spur of the moment decisions and live near a movie theater, you might get one. If you're young you may get another one. You may get both. For a young person it's fantastic. Who wouldn't want it? You know what, I want it. Yeah, I'm going to get it and take you to my movie pass. Only way I can afford it. Make us pay for concessions. That will be much more than that. I got the movie. You get the food. Larry, thank you very much. Always good to see you. Coming up why celebrity chef