The Advertising Standards Council of India found the claims made by some of the personal care products in their advertisements objectionable.

ASCI’s Consumer Complaints Council (CCC) upheld complaints against advertisements of L’Oreal India’s New Garnier Light Serum Complete Cream endorsed by actor Alia Bhatt. The advertisement’s claim, “With new Garnier Light Complete …de three tones lighter skin sirf ek week mein”, was not substantiated and was misleading by exaggeration, CCC found.

Similarly, Hindustan Unilever’s Pure Derm Anti Dandruff Shampoo’s claim, “dandruff jayega aur waapas nahin aayega” is an absolute claim and was not adequately substantiated. Regardless of the statement “Purify your scalp everyday” the claim was misleading by exaggeration. Furthermore, the claim, “10/10 derms recommend Pure Derm”, was misleading.

ASCI also took suo moto cognizance of the advertisement of GlaxoSmithKline Consumer Healthcare’s Crocin 650.  The advertisement’s claim, “Its fast release formula starts working in just five minutes”, was not substantiated with evidence of product efficacy within five minutes. The claim exploits consumers’ lack of knowledge, it found. Kolors Health Care’s claim that Kolors Slimming and Beauty will “reduce up to six inches within short period without exercise, pills, side effects and without surgery”, “removes stretch marks”, were not substantiated.