BBC TopGear India hosted the third edition of ‘Street Smart Street Safe’ campaign

New Delhi,

BBC TopGear magazine, world’s No.1 motoring brand and India’s fastest growing automotive title, hosted the 3rd edition of its road safety initiative ‘Street Smart Street Safe’.After garnering enormous success and positive response for the previous two years, the campaign, this year, too gained support from Mumbai traffic police. A panel discussion involving dignitaries from the traffic and transport department and Bollywood actress Mandira Bedi was held at the event.

Speaking about the need for promoting road safety, Joint Commissioner of Police (Traffic) – Amitesh Kumar said, “The ‘Street Smart Street Safe’ aims to reinforce the importance of road safety in a populated city like Mumbai. The number of accidents in Mumbai have risen over the years and it is time that with the help of such initiatives, we not only bring awareness but also work towards making a positive change.”

BBC TopGear India aims at leveraging its identity as a motoring brand to raise awareness around road safety and encourage the citizens to contribute in making roads in the city safer to drive. The insightful panel discussion revolved around various topics such as adherence to traffic rules and regulations, overall safe driving and awareness of laws. The esteemed panel featured, Joint Commissioner of Police (Traffic) – Amitesh Kumar; Transport Commissioner – Shekar Channe, IG Cyber Crime – Brijesh Singh and Inspector General of Police (Women safety) – Krishna Prakash and actress Mandira Bedi. The actress also addressed queries related to women safety and various measures that can be undertaken to promote the same and bring about a positive change in the society.

Mandira Bedi has been vocal about various social issues and have actively contributed towards the betterment of the country. She has spearheaded a number of campaigns for women safety. By being a part of ‘Street Smart Street Safe’ campaign she added credibility to the objective of encouraging safer roads to travel and for women.