Can’t Anyone Here Cook Anymore?

Why food companies and supermarkets are threatened by the rise of takeout, drive-thrus and meal kits

Of all of the trends working against supermarkets and packaged food companies, one seems especially hard to surmount: people don’t want to cook anymore.

Americans have always eaten out. What has changed is the growth of restaurant meals eaten at home, both delivered and via take out or drive thru, and most recently prepared meal kits. According to Bureau of Labor Statistics, food spending for meals prepared at home grew by less than 2% a year from 2013 to 2016 while spending on meals prepared elsewhere grew more than 20%.

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