Jiutang noted that for Apple and Samsung, whenever a new, flagship model is released, the supply chain stock is at least around the 10 million mark. This helps a robust selling model, which translates to much more devices sold by volume, and better customer retention. Xiaomi, meanwhile, is still struggling with restricted supply chain issues, and this is leading to buyers often opting away from the Xiaomi brand and buying devices from other companies. Furthermore, this may also be halting Xiaomi's potential expansion plans in markets like Europe, where anyone interested in the value proposition of Xiaomi's flagship devices has to buy devices through third-party sellers, who often charge a premium over the actual retail price of the devices.