Despite being an early leader in online music, Google's YouTube has never quite found its place in the music streaming era. While YouTube has always been a huge source of plays and views for music videos, as a pure music streaming tool it has always been lacking.
Which is why Google on Monday launched YouTube Music, its latest attempt to unseat Spotify from the top spot in music streaming. And it may well be its best effort yet.
YouTube Music is unlike Google's previous offerings, such as Google Play Music. While Google Play Music is familiar to many people who use Android smartphones, the service never had the user base that was enjoyed by Spotify and struggled to grow subscriptions.
YouTube...