Last updated : June 18, 2018 08:05 PM
Stationery brand Kokuyo Camlin, is changing the packaging for range of products to give a contemporary look. The current season of 'Back to School' will see Kokuyo Camlin range in new vibrant green. The range covers Wax Crayons, Plastic Crayons, Oil pastels, Colour Pencils, Water Colours, Poster Colours, Brush Pens and Sketch Pens.
From Left to Right - Camel Jumbo Wax Crayons' old and new packaging
From Left to Right - Camel Wax Crayons (Extra Long) old and new packagingThe aim is to strengthen the branding with fun icons communicating the brand philosophy of 'Making Learning Fun'. There is a lot of research and development which has gone into the new look of school colour wherein both balance of green family colour is maintained bearing in mind the old packaging. At the same time new vibrant shade of green is executed to give a contemporary look to the iconic brand.
From Left to Right - Camel Wax Crayons' old and new packaging
Screenshot of new packaging
Screenshot of old packagingThe brand expects the colour will standout in the retail shelves and grab the eyeballs. The brand will continue to thrive on its philosophy of 'Making Learning Fun' with state-of-the-art products to cater the demands of evolved consumers.