THE OTHER DAY I got a call from a blogger asking about Lamborghini and “toxic bro culture.” Please, we call them clients. And it isn’t exactly a hot tip that the Italian performance brand attracts egomaniacs with boundary issues. After all, the gender split among buyers is 90% male, making Lambo ownership a veritable fête d’sausage.
With the 2019 Urus SUV, Lamborghini management means to reach a wider and more diverse audience, which it certainly will, provided the brand can live down its reputation as the snakeskin pants...