Jaguar Land Rover Launches New Subscription Service In The UK

Jaguar Land Rover has joined a growing list of luxury automakers offering a subscription service as the company has just launched its Carpe service in the United Kingdom.

Designed to appeal to “busy, high-mileage UK residents who spend many hours a week driving,” the subscription service is an all-inclusive program which allows users to get a new Land Rover or Jaguar model every year.

Like other subscription services, Carpe provides the vehicle as well as insurance, maintenance and roadside assistance. Vehicles rented through the service will also come with unlimited mileage which makes them great for people who drive often.

An assortment of different vehicles will be available and the most affordable option is the Jaguar E-Pace which starts at £910 ($1,208) a month. Other small crossovers include the Range Rover Evoque (£980 / $1,301) and Land Rover Discovery Sport (£1,130 / $1,500).

Only two sedans will be available though the service and they include the Jaguar XE which starts at £1,200 ($1,593) a month. However, many people should probably skip that model and get the Jaguar XF which only costs an additional £25 ($33) per month.

Rounding out the vehicle lineup is the Range Rover Velar (£1,255 / $1,666), Jaguar F-Pace (£1,325 / $1,759) and Land Rover Discovery (£1,550 / $2,058). Customers will also have the option of getting a Range Rover Sport for £1,870 ($2,483) a month.

The service is being run though Jaguar Land Rover’s InMotion Ventures and the company’s managing director, Sebastian Peck, said “We know there is appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs.” He went on to say “For people who love driving premium vehicles but are tired of inflexible contracts, a subscription to Carpe is the solution.”

It’s possible that the subscription service could eventually be offered in additional markets but, for the time being, Jaguar Land Rover simply says it will “gather feedback from its subscribers to expand its offering of tailored packages to UK residents.”