Published on : Friday, June 15, 2018
Ahmed said that the tourism sector must make use of the Egyptian national football team’s participation in the World Cup to promote all forms of tourism, especially sports tourism.
Ahmed said that sports tourism can generate a lot of revenue to the country, which is why travel and tourism agencies have been making use of their advertising resources to benefit from this mega sporting event.
He said that it is necessary to benefit from the idea of Egyptians travelling to Russia during the World Cup by distributing propaganda brochures and souvenirs to foreigners in Russia.
Also, Egyptians must show an urban appearance that reflects the original Egyptian heritage, like wearing the Pharaonic garb to attract people’s attention. Another way of promoting Egyptian tourism is by having the plane and buses of the Egyptian team themed with pictures of the pyramids, the Sphinx and Pharaonic temples as means of propaganda.
The Saudi Arabian team did the same by using a falcon image on their jersey, and the Cameroonian team had a lion’s face on theirs.
There is also the need to communicate with many international sports celebrities for analyzing the sports of the World Cup such as the jewel of Brazil Pele, the Argentine legend Maradona and the French star Zinedine Zidane to involve them in advertising campaigns for Egyptian tourism in Russia.