SSP has granted a franchise to Welcome Break for an Upper Crust unit at its Oxford Services site, where customers will be offered hand-filled baguettes baked fresh throughout the day. The new concession, which opened in April, was enhanced for the motorway forecourt market with the addition of pasties and sausage rolls from SSP's Pasty Shop range.
Following the successful launch of the first store, Welcome Break is set to open further Upper Crust stores at Warwick North and Warwick South Services in June and a Pasty Shop in Telford Services in May. Welcome Break has partnered with SSP as part of a new investment plan which will see major refurbishment of forecourts across its service stations nationwide.