Expedia, predicting that 46% of travelers in the United States prefer to book their flight and hotels separately, will begin offering customers discounted hotels after they purchase their flights through its platform.
Expedia will introduce Expedia Add-On Advantage, enabling customers to essentially create a travel package without having to buy the components at the same time. The hotel can be booked any time before their trip begins.
Aaron Price, senior vice president of global marketing for Brand Expedia, called booking a package "a great way to save," but that booking the components at the same time "requires more planning and money up front than adding on a hotel at a later date."
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