How Whole Foods Gives Amazon a Boost

Amazon wanted more of the $1 trillion food business when it bought Whole Foods—and now is drawing more shoppers into the Amazon ecosystem

Amazon wants to deliver everything you want to your doorstep, anywhere in the world. But the e-commerce giant faces several challenges in its pursuit of a global empire. WSJ's Karan Deep Singh breaks down the basics with the help of an Amazon delivery box.
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For a highly complex company, Amazon.com has a very simple view of the world: There is the money consumers spend on Amazon, and the money they spend not on Amazon.

Food and beverages, which account for one-fifth of the money Americans spend on goods, may be the biggest category of spending that is largely not done on Amazon. The Whole Foods deal announced a year ago was meant to change that.

But...