Published on : Tuesday, June 12, 2018
The new Tourism Board will be headed by Darío Flota Ocampo, a tourism veteran. Flota assumes the position of Director with a considerable background related to tourism and knowledge of the 11 destinations that make up the State of Quintana Roo. Previously, he was the director of the Riviera Maya and Cozumel Tourism Boards for almost seven years and director of La Salle Cancun University’s Institute of Tourism Investigations for over a decade.
“While each destination will maintain its unique identity, the role of the new Quintana Roo Tourism Board will be to showcase the strengths of the State as a whole while highlighting all the different components that make it one of Mexico’s most sought-after vacation spots,” said Flota Ocampo. “In addition, we will be launching a strategic marketing, advertising, and public relations campaign in the US to help promote the natural beauty, history, eco-adventure and off-the-beaten-path experiences of Quintana Roo to both leisure and business travelers alike.”
Tags: mexico, Quintana Roo