Leading real estate industry analyst Mike DelPrete said that UK-based property portal, Rightmove may be one of the top portals in the industry worldwide. But, being one of the most popular portals doesn't mean the company is free of ups and downs. DelPrete has commented that Rightmove is facing a challenging future because it has lacked to diversify.
The former head of strategy at the property portal Trade Me in New Zealand and now a respected international real estate consultant - says that despite Rightmove’s dominance in the UK and hugely impressive profitability, “It has not diversified its products or revenue streams beyond the core listing advertising business.”
He adds: “This strategy has served the business well for the past decade, but the business faces a coming dilemma. Does Rightmove need to change its strategy?”
DelPrete makes his comments in a new report, The Future of Real Estate Portals, which has been released this week; he is making a ‘special offer’ to Estate Agent Today readers to buy a copy at a discounted price.
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