When they’re shopping online, men seem to have deeper pockets than women.
Among online shoppers, 38% of men have bought an item online that costs $1,000 or more, according to a National Public Radio/Marist survey released Monday of more than 1,000 adults. Comparatively, only 19% of women had made a purchase that big on the internet.
Overall, the survey found that men were slightly more likely to shop online: 51% of online shoppers were men. But that slight difference alone doesn’t explain why men are more inclined to make a major purchase online.
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As NPR noted, factors like speed and convenience play a larger role in men’s decision-making when shopping. Previous research has shown that men are more inclined to make a sizeable impulse purchase and to shop at full-priced retailers rather than bargain hunt.
Men’s shopping habits could also be a reflection of their fatter wallets overall. Studies have shown that men are willing to spend significantly more than women during sales events such as Black Friday and Cyber Monday.
Meanwhile, men make roughly 23% more than women do in terms of their weekly earnings, according to the Bureau of Labor Statistics.
And online shopping for men appears to scratch their itch to make purchases without having to step foot in an actual store. A 2016 Business Insider Intelligence survey found that 40% of men between the ages of 18 and 34 would buy everything online in an ideal scenario, compared with just 33% of women in the same age range.