A Year After Amazon Devoured Whole Foods, Rivals Are Pursuing Countermoves

Food retailers, manufacturers and other suppliers have begun to make fundamental changes to their selling strategies

Amazon.com Inc.’s year-old acquisition of Whole Foods is prompting the food industry to retool how it sells fresh food to consumers.

The e-commerce giant agreed to buy Whole Foods Market Inc. last June for roughly $13.5 billion and closed the deal in August. Since then, Amazon has rolled out additional deals and delivery to Prime members. Companies, investors and analysts expect more changes as Amazon uses data capabilities to track what shoppers buy at the grocery chain and market to them.

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