Dropping the drops: Dhara's new campaign talks of capping oil consumption

Eyeing 15% growth in the current financial year, Dhara is strengthening its distribution network to enhance reach

Sneha Bhattacharjee 

The edible oil market in India grew at 25.6 per cent to cross the Rs 1.3 trillion mark in 2017, according to data from market research firm Euromonitor International. Data from the same report published in the columns of this newspaper stated that edible oil formed over 30 per cent of the Rs 4.34 trillion packaged foods market in India.

The industry stands at 37 lakh million tonnes (consumer packs) as per an AC Nielsen study in March 2018. These being some numbers for trade volume and the scale at which it has been expanding, it’s rather unusual to find a leading oil brand saying ...

First Published: Sun, June 10 2018. 22:56 IST