Amazon Premier League rights: Matches to be STREAMED on Prime as Amazon buy up rights

Amazon will livestream 20 Premier League matches per season from 2019 for three years.

The online retail giant will broadcast 10 matches over one Bank Holiday weekend and another 10 during a midweek fixture programme.

Amazon secured the rights to one of two remaining rights packages, with BT claiming the other.

From August 2019 BT will show 52 live Premier League games per season, with Sky showing 128.

The stunning deal marks the first time that rights packages of live streams for matches have been offered by the Premier League.

It’s part of a new strategy introduced by Premier League chief executive Richard Scudamore.

Other online giants such as Facebook, YouTube and Netflix had also been targeted by Scuadamore as potential rights buyers, The Guardian reported.

Speaking about the groundbreaking deal, Scudamore said: "We are extremely pleased that Sky Sports, BT Sport and Amazon have invested in these rights and all view the Premier League and our clubs as vital parts of their live sports offerings.

"Sky and BT are established Premier League partners and provide first-rate coverage of the competition through their live-match broadcasts and comprehensive programming.

"We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League.

"The interest in our UK rights is testament to the fantastic competition delivered by our clubs.

"This outcome will support their continued efforts to put on the best possible football and use their popularity and reach to have a positive impact on the sport and beyond."

While Jay Marine, Vice President of Prime Video in Europe, said: “We are always looking to add more value to Prime, and we’re delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership.

“The Premier League is the most watched sports league in the world.

"Over these two December fixture rounds Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you’re guaranteed to see them play live on Prime Video.”

The Premier League rights deal add to Amazon’s growing sports portfolio.

In April Amazon struck a deal worth £30million for the exclusive UK TV rights to the US Open, the fourth grand slam in the tennis calendar.

Amazon have also outbid Sky in a £50million deal for the UK rights to the ATP World Tour.

This means the annual final showdown at London’s O2 Arena will be shown from next year on Amazon Prime.