Siemens' new ad campaign tells how it's helping firms innovate, cut costs

The campaign required stitching three different stories from respective verticals to bind a common purpose and vision

Sangeeta Tanwar Last Updated at June 6, 2018 23:07 IST

Building emotional connections with the end consumer has long been at the heart of most business-to-consumer (B2C) marketing. Things are not so simple for business-to-business (B2B) marketers.

They ultimately need to reach business decision makers, who have their own set of influencers ranging from internal/cross-functional committees to outside consultants. This framework entails a certain “distance” between the marketer and his customer and assumes that decisions are more “rational” than “emotional”. ALSO READ: Siemens sees signs of revival ...

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First Published: Wed, June 06 2018. 23:05 IST

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Siemens' new ad campaign tells how it's helping firms innovate, cut costs

The campaign required stitching three different stories from respective verticals to bind a common purpose and vision

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST Rs

Already a premium subscriber? LOGIN NOW

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