It is not without reason that the Indian Premier League (IPL) is a much sought after advertising property. Companies are assured of visibility and return on investment when on IPL.
One advertiser that can vouch for this is Tata Motors. The company, which announced its IPL association in March, has seen enquiries and bookings for the Nexon, its compact sports utility vehicle (SUV), jump significantly during the months of April and May, the duration of the tournament. The IPL-Nexon association also had a positive rub-off on other car brands in Tata Motors’ product ...
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First Published: Wed, June 06 2018. 20:40 IST
