The only way is up for OnTheMarket.com.
Recent data collected by OnTheMarket.com has shown that the company has more high-end homes for sale, worth at least £3 million, in Prime London than Zoopla or PrimeLocation and has overtaken listings giant Rightmore in terms of the number of listings in some areas at this value range.
In London’s W1, for properties worth £3million and more, OnTheMarket.com lists 237 properties, Rightmove lists 308 and Zoopla/PrimeLocation lists 174. (All figures correct at Thursday, 31 May 2018)
OnTheMarket.com launched in 2015, Rightmove launched in 2000 and Zoopla in 2008. PrimeLocation was launched in 2001.
In some areas, OnTheMarket has now overtaken Rightmove in terms of the number of listings in the higher end price-bracket. In NW3 (Hampstead), OnTheMarket.com has the most available sales properties across the three portals for properties worth £3million or more. Here, OnTheMarket.com lists 122 properties for sale, Rightmove lists 91 and Zoopla/PrimeLocation lists 105.
And in NW8 (St John’s Wood), OnTheMarket.com also has the greatest number of listings for homes worth £3million or more. It has 152 properties for sale, Rightmove lists 150 and Zoopla/PrimeLocation has 122.
Noel Flint, Head of London Residential at Knight Frank, said: “These figures demonstrate the strength that OnTheMarket has gathered, despite it being the youngest player among the UK’s three biggest portals.
“None of Knight Frank’s properties can be found on Zoopla/PrimeLocation and we have a general policy of launching new properties at OnTheMarket.com up to 48 hours before Rightmove. And there are many other agents across the country who have chosen to support OnTheMarket.com in the same way. Importantly, this is a clear demonstration of exactly why the most active property-seekers need to search the portal if they are looking for a new home.”
Patrick McCutcheon, Head of Residential at Dacre, Son & Hartley, a 20 plus branch firm based in Yorkshire, said: "OnTheMarket.com has gained significant market coverage in Yorkshire since its launch three years ago and we are delighted to see it performing so well here, especially in the £1million and above market where it has overtaken Zoopla/PrimeLocation in terms of the number of listings for this particular market segment."
Ian Springett, Chief Executive Officer of OnTheMarket.com, said: “This latest data is a further demonstration of the rapid progress OnTheMarket has made in the UK’s property portal market.
“OnTheMarket continues to gain ground at all price points across the country as more and more agents recognize the benefits of an agent-backed portal.”
In the Home Counties, OnTheMarket.com lists more than double the property stock of Zoopla/PrimeLocation for homes worth £3million or more.
In larger country markets like Hampshire, Yorkshire, Lincolnshire, Somerset, Devon, and Cornwall, OnTheMarket.com outpaces Zoopla and PrimeLocation for properties worth at least £1 million
SOURCE OnTheMarket
Edited by Victoria Haviland
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