Published on : Thursday, June 7, 2018
Earlier the Chinese video site Douyin has banned the Peppa Pig for having a malign influence on the young. But this could not change plans for starting a themed visitor attraction.
This will be the first of five Peppa Pig attractions that will be developed under a licensing agreement with Entertainment One, the owner of the character.
The standalone indoor attraction, opening this year, will be the first of five Peppa Pig attractions to be developed under a licensing agreement with Entertainment One, which owns the character.
There will interesting activities for pre-school children and their families that will be featured by the play centres. There will be ten distinct play areas and as per the company it is bound to ignite the kid’s imagination.
Beijing, Dallas, Michigan and the New York area are some of the sites secured by Merlin where the attraction will be further planned.
There will be five Peppa Pig World of Play attractions in China and the U.S.Mark Fisher, Chief Development Officer, Merlin Entertainments was very excited about the opening of the world’s first ever Peppa Pig World of Play in partnership with eOne.
He said that Peppa Pig being an exceptionally strong brand is recognised and loved by families around the world.The global preschool market for location-based entertainment represents a great opportunity for Merlin.