Mercedes Subscription Service Price Undercuts BMW in the US

The Mercedes-Benz Collection subscription service is now available as a pilot in two cities: Nashville, Tennessee and Philadelphia, Pennsylvania.

Designed for drivers who prefer the variety and convenience of a subscription service, the Mercedes-Benz Collection promises to deliver the broadest offering of any luxury automaker. Like other subscription services, Mercedes-Benz Collection subscribers will be able to switch between different types of vehicles depending on their needs or lifestyle.

The German automaker said there are three tiers in the program: Signature, Reserve, and Premier. But two are being offered in each city with prices ranging from $1,095 to $2,995 per month, depending on the city and the tier. Subscribers must also pay a one-time activation fee of $495, but afterwards can choose from all the vehicle body styles offered in that tier, which includes sedans, coupes, convertibles, crossovers, wagons, and SUVs. Each tier also allows access to certain Mercedes-AMG models.

The service is also convenient, working through a combination of the new Mercedes-Benz Collection app and a local concierge. Subscribers can initiate vehicle exchanges, concierge communication, and other actions through the app. There are no mileage limitations and the monthly fee also includes insurance, 24/7 roadside assistance, and vehicle maintenance.

Mercedes-Benz joins Porsche, BMW, Volvo, and Cadillac in testing subscription services in the U.S.

“We’re always looking to stay ahead of our customers’ needs and wants, as well as to bring new people to the brand,” said Dietmar Exler, president and CEO for MBUSA. “We know there is a market opportunity for people who would like the ability to move in and out of vehicles, depending on what they need or want at a particular point in time, or who don’t want to own a vehicle right now. That’s why we are excited to test the waters with Mercedes-Benz Collection.“