Inventicon’s Marketing Analytics Summit is packed with knowledge and practical insights to enhance marketing measurement efforts and boost overall marketing ROI. Learn how to make the most of the latest tools and techniques, get a glimpse of updated technologies and hear it from the experts on how to leverage them effectively. As the Indian marketing analytics industry is set to grow from its present value of USD 200 million to USD 1.2 billion by 2020 at CAGR of 25 per cent, it makes a very important change in how marketing is perceived and about the role of data and analytics and its utilisation to help an organisation meet its business goals. By 2020, it is estimated that there would be 50 billion devices connected over the country.