HUBLOT Opens Boutique in the Netherlands

Hublot hosted a ribbon cutting ceremony with world class Dutch athlete and Hublot’s new Friend of the Brand Dafne Schippers to officially open its very first Hublot Boutique in the Netherlands recently. Located at Amsterdam’s Pieter Cornelis Hooftstraat, the store boasts of one of the finest locations in the city surrounded as it is by the most prestigious neighbours in the luxury industry.
Other notable attendees include Dutch Football legends Ronald de Boer and Edwin van der Sar, Ajax Football player Siem de Jong, Dutch actor and ‘Friend of the Brand’ Wilfred Genee, popular Dutch artist Joseph Klibansky, Singer Mr. Probz, Dutch former Kickboxer Ernesto Fritz Hoost and Carlito Fuente from Arturo Fuente, partner of Hublot.
The new Hublot boutique features one-of-a-kind furniture and includes its own VIP lounge and bar. On 113 sq m, the boutique’s design exhibits the brand’s DNA of luxury and innovation combined with its Art of Fusion concept of unexpected combinations. Divided over two floors, the store is outfitted with an all-new concept that is both modern and sophisticated, in which shades of grey and black dominate. It is a cutting-edge design that recalls the Hublot boutique in New York 5th Avenue, designed by the well-known American architect Peter Marino. The store carries a large assortment of rare and limited edition (boutique) pieces.