A leader in a luxury real estate on the West Coast, Pacific Union International is launching Private View™, a first in online marketplaces designed for both sellers and buyers to privately browse exclusively-signed listings before they're marketed to the public.
The San Francisco-based brokerage is ranked fifth-largest in the U.S. for sales volume from real estate industry media organizations REAL Trends and RIS Media with 2017 sales volume of $14.1 billion. Private View™, the brokerage's new public portal for buyers and sellers is online now with over $100 million in listings for Southern California at pacificunionla.com/privateview and will launch in Northern California this summer at pacificunion.com/privateview.
"With Private View™, Pacific Union is building a revolutionary way for both the public and real estate professionals to view new listings long before they appear on the mainstream public listing services," Pacific Union International CEO Mark A. McLaughlin says. "In essence, this creates a futures market for new listings, and with Pacific Union's substantial market share in our respective markets, it gives our real estate professionals and their clients a powerful edge."
Unlike other platforms featuring unlisted properties for sale, Private View™ is open to the public simply by registering with the site. Buyers and sellers with accounts may search homes for sale by neighborhood and price and then engage directly with the Pacific Union real estate professional who has secured the listing for further details and to arrange a private showing.
Private View™ is also inclusive of real estate professionals at other brokerages, allowing them to register to view listings for sale and is available for their clients to register directly and indicate that they are represented by the cooperating broker.
"The idea of Private View™ evolved from our approach and the success we are having with pre-marketing our listings coming soon to the market," Pacific Union International President in Southern California Nick Segal says. "As a company, we're dedicated to creating a go-to market strategy that is unparalleled in the industry, and the creation of our own marketplace that's not only accessible to the brokerage community but to the public too, certainly sets us apart."
"The benefits of Private View™ to buyers are obvious as they can be first to see inventory prior to being on the open market," says Pacific Union Bay Area real estate professional Payton Stiewe. "As for sellers, it's even more brilliant as it allows me and my colleagues in the Bay Area to reach targeted buyers with our properties for sale in a meaningful way, well in advance of being on the MLS or appearing on Zillow, and without the 'days on the market' accruing. Further, many buyers will pay a premium to purchase a home in a less competitive market than when while a home is listed widely."
"Thirty percent of the deals in our markets are already selling off-market and Private View™ creates the most authentic environment to feature such listings prior to being available through the MLS and other listing portals," adds John Hathorn of the Pence Hathorn Silver team at Pacific Union in Los Angeles. "New inventory is the hottest commodity in real estate and Private View™ creates a marketplace that will greatly benefit both buyer and sellers."
SOURCE Pacific Union International
Edited by Victoria Haviland
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