Apple WWDC 2018 keynote: Scenes and surprises

Apple began its keynote with a pseudo nature-channel documentary video about how hibernating developers attend WWDC: "The sun is harsh for these nocturnal dwelling creatures."

Apple's App Store turns 10 years old next month. It has over 20 million developers and 500 million weekly visitors. Apple CEO Tim Cook revealed that the money app developers have earned through the app store is about to top $100 billion.

Apple said the next major update is called iOS 12. Surprise, surprise.

For this update, Apple said it is "doubling down on performance." For instance, apps will launch up to 40 percent faster. It's optimized iOS 12 with Apple's chip team, and it put the software through stress tests -- "these are big, big improvements" -- Apple explained.

Also, iOS 12 will work on all same devices as iOS 11.

Apple worked with Pixar to make a new file format for AR: USDZ. The format works in multiple apps, and many companies will support it, including Adobe, Autodesk, and Quixel.

Apple announced a new AR measurement app: Measure. It has a camera view and essentially lets you both measure (even in 3D) on object and level.

Apple and Lego demoed an experience called Assembly Square. The AR app can identify a Lego model on the table and turn it into a moving Lego world so you can zoom in on building, etc. Apple said more Lego experiences are coming to the App Store later this year.

Apple unveiled what is essentially ARKit 2, with improvements that include face tracking, realistic rendering, 3D object detection, persistent experiences, and shared experiences. With shared experiences, you can have a single AR experience on multiple iPhones.

Apple mentioned SiriKi by introducing Shortcuts, a new app. Essentially, with it, any apps can have an "Add to Siri" button with your own custom search phrase.

In a demo with the Kayak app, for instance, Apple showed there's an "Add to Siri" button in the app. So, you can tap it, record a custom phrase, and then you can say it to Siri.

This new feature reminds us of the dashboard in Android P. It shows you how much you use your phone. You get a weekly activity summary report, and you can set time limits for each app. When time is up, the app will show "time's up" alert. If you have children, you can set allowances.

CarPlay is getting third-party navigation support, and that includes Google Maps.

It's happening! Grouped notifications are coming. They can be organized by app or group.

Apple said it wants to "give you more control" over notifications, and to do so, it'll also introduce a new "Do not disturb during bedtime," which will hide your notifications. You can also hard press this function so you can easily set a time limit for it. There will be instant adjustments, too. You "press in" to a notification and see different options, including "Send to notification center."