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Forget the ciggies – the self-help industry is one of our biggest problems

In the good old healthful days when children spent many hours outdoors, one of the great joys as a 10-year-old was lighting up a cigarette and walking around at one's ease. I lived on a farm and would wander up to a mean and dirty village on the highway to buy my cigarettes at the local shop and post office.

The woman who ran the shop had a face that was getting bigger every day because her kidneys were failing. She took Bex powders to ease the pain, ignoring the fact it was the Bex sending her back to God. But she was a responsible sort, in her own way, and always asked if the cigarettes were for my father. Oh yes, I said. One day I lit up as soon as I was out the door. I stood under her awning, looking at the highway, marvelling at how fast the cars went through the little town, when the woman came out and asked: "Are you one of the Elder boys?"

I blew a little smoke ring and said I was. She said oh good: she had a package for my mother. I could take it with me.

Around this time, I joined the Scouts. One weekend, on a bivouac, the Scout Master crept into our tent, which was very crowded because it was the smoking tent. He lined us up and made us smoke three cigarettes in a row, sucking the smoke down to our toes. You've seen it in movies, right? So much gasping and spluttering and eventual vomiting? Some of the boys went that way. But the rest of us were buzzed. At last someone had taught us how to really smoke.

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The 21st century has different social problems. A young friend of mine, George, is an economist – so there's that. His mission is to bring down the self-help book industry. For the last two years he's suggested that he and I write a book called The Self-Help Cleanse. The idea is to expose the bogus workings of the trade – and to give practical addiction-breaking assistance to the slaves who buy one book after the other.

There are already plenty such books available. In fact, George has spent months trying to get an addict friend of his to read a book called The Antidote – Happiness for People Who Can't Stand Positive Thinking. The friend has finally read the book – and immediately posted 300 words in tribute on Facebook. It seems it's changed his life. As much as all those other books did for a time.

George called me to say: "I think we could end up being part of the problem. But we should do it anyway."

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