Shell Companies in India announced that Delhi Technological University (DTU) Supermileage team won the Off-Track Communications Award 2018 at the Shell Eco Marathon 2018 in Singapore.
A part of the four-day Shell Make the Future annual event that showcases energy innovations for better living for Asia, Shell Eco-marathon Asia 2018 is a competition that challenges student teams to design, build, test and drive ultra-energy-efficient vehicles.
Speaking on the occasion, Nitin Prasad, Chairman, Shell Companies India said,“DTU Supermileage have done a commendable job of creating awareness and engaging a diverse set of audiences around the need for cleaner and fuel- efficient mobility solutions.
I hope talented minds such as these will make India a destination for innovations in efficient and sustainable transportation solutions.”
Team Supermileage from DTU created an infectious energy around the competition through their personalised and integrated communications reaching the student community, opinion leaders, neighbouring communities across India. They brought to life the story of the team and their efforts to create the car they raced across online and offline channels. They took it a step further by going into neighbouring communities to drive home the Eco-marathon and fuel efficiency story through games and competitions.