Published on : Friday, June 1, 2018
“We are extremely proud to add this high-quality hotel into our group”, says Sarah Belkacemi, Senior Vice President Europe, Middle East, Africa. “We carefully consider how we grow our portfolio. Our development strategy reflects Worldhotels’ focus on quality over quantity.”
WorldHotels started strengthening its relationships in the region with the appointment of Chris Bradley as Director of Hotel Development & Sales for the Middle East in 2017. Since then, Bradley has been looking at opportunities to find new business for the WorldHotels’ member hotels in the Middle East and outbound to other markets. To further deepen its relationships, WorldHotels has now appointed Travel Connections Arabia (TCA), the leading marketing and sales organization in the Middle East, to provide sales and marketing activities working alongside Bradley. TCA is based in Dubai, representing a unique collection of luxurious properties, acting as a regional sales and marketing office in the Middle East.
“The region is highly relationship driven and our partnership will allow us to approach multiple segments seasonally – this gives us a significant advantage in speed to market. With their experience delivering to luxury properties, TCA understands the client base and necessary initiatives to deliver market share to World Hotels globally”, explains Bradley.
Tags: Worldhotels