Bugatti Opens New Dealership in Toronto

Bugatti has opened another dealership, this time in the car-crazy Canadian city of Toronto.

The latest Bugatti showroom, which is operated by local exotic car dealership Grand Touring Automobiles, is the French automaker’s second in Canada. It will provide prospective customers the opportunity to configure their own Bugatti Chiron in the showroom, and will also feature a fancy lounge area, an electronic “communication strip” with product information and furniture from the Bugatti Home Collection.

“Our team is very proud that we have been able to open this brand-new showroom which is devoted entirely to Bugatti,” said Grand Touring Automobiles CEO Paul Cummings. “It is a special honour for us to receive our demanding customers and other guests here. With the new Chiron, Bugatti has once again confirmed its undisputed mastery. As a sales partner, we are very pleased to count this unique super sports car as part of our portfolio.”

The showroom isn’t very big, coming in at just 785 sq. ft., but it’s more than large enough to house the iPad-based car configurator, the Bugatti-branded furniture and a display Chiron. It should also prove to be rather busy, with many wealthy car enthusiasts calling Toronto home. Canada also accounts for 10 percent of Bugatti’s North American deliveries, so there are indeed many fans of the brand in the Great White North.

“The investment in this new showroom demonstrates our partner’s considerable passion and enthusiasm for Bugatti as well as their strong confidence in the brand,” said Bugatti Americas COO Maurizio Parlato. “We are very pleased to have our new Bugatti showroom in this state-of-the-art facility, in the heart of Toronto where there is a great passion and automotive culture. I would like to thank the team of Grand Touring Automobiles for their fantastic commitment.”

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