Campaign conducted at 14 suburban stations to educate and appeal to Mumbaikars on the hazards of taking shortcuts
Vodafone's "Shortcuts are Injurious" campaign to continue across more railway stations in Mumbai
NewsPatrolling.com : Over 75 lakh Mumbaikars* travel on Mumbai's local trains each day. In 2017, over 3000* lost their lives while crossing railway tracks in Mumbai. The employees of Mumbai's most preferred telecom services network decided to do their bit to spread awareness on the hazards of taking shortcuts across railway tracks. Vodafone India has initiated a campaign urging Mumbaikars to refrain from crossing railway tracks in the interest of their own safety. Recently conducted across 14 suburban railway stations in Mumbai, the campaign connected with several thousand rail commuters, exhorting them to stay away from the railway tracks. Over 1500 Mumbaikars extended their support to Vodafone's "Shortcuts are Injurious" campaign by assuring that they will not walk across the railway tracks henceforth.
Speaking about the initiative, Pushpinder Singh Gujral, Business Head - Mumbai, Vodafone India, said, "Vodafone's 'Shortcuts are Injurious' campaign is being carried out by its own employees as a part of Vodafone India's larger commitment to propagate their Health, Safety and Well-Being policy not just for their employees and partners, but also for customers, visitors and society at large. Mumbai's suburban rail network is a crucial lifeline ferrying millions of people to and from their homes and workplaces. Recent reports indicate that numerous lives are lost each day, while crossing the city's railway tracks. We want every Mumbaikar to get back home safe and sound at the end of each day. Having touched the lives of over 1500 rail commuters through the first phase of this campaign, I am happy to say that we have made a beginning".
*From Publicly available Data
About Vodafone India:
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving 223 million customers (over 120 million in rural areas). Commencing operations in 2007, Vodafone is today India's largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.
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