Published on : Thursday, May 31, 2018
Following a hike of 35 percent in 2017, Greece is expected to welcome a record number of Chinese visitors this year. Kountoura said that Greece is giving a lot of importance to the tourism market of China.
“We support the European Union-China tourism year and are taking advantage of the common European operational framework for the boosting of new Greek products, the promotion of their competitive advantages and the promotion of Greece as a top destination that offers unique travel experiences 365 days a year,” Kountoura highlighted.
Kountoura also stressed that Greece is capitalizing on its presence in the UNWTO Executive Board by promoting the “Western Road of Silk”, within the framework of the Chinese government’s initiative “One Belt, One Road”. She said that an international meeting on tourism on the Silk Road will be held in Thessaloniki in October, in cooperation with the UNWTO. However, Kountoura said that the outstanding increase of arrivals was based on the establishment of the air link between Athens and Beijing, which she described as “a great success”.
Over the last three years (2015-2017) Greece has seen an impressive rise of Chinese visitors. Last year, a 35 percent hike was recorded. Greece, unlike other destinations Mediterranean and European destinations, is attracting Chinese visitors with high incomes.
Tags: chinese visitors