Smartphone player Vivo, best known as the title sponsor of the Indian Premier League (IPL), is quitely stitching up a revival strategy aimed at helping it get back into the top three club of brands. Vivo, manufactured by Chinese company BBK Electronics, had a share of 13 per cent a year ago, which is now down to 6.7 per cent, half of what it was earlier.
The dip in share has pushed Vivo to the fourth spot after rivals Xiaomi, Samsung and sister Oppo, reason enough for the brand to revisit its strategy. Market experts say that at the heart of Vivo's problems has been a ...
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First Published: Thu, May 31 2018. 21:55 IST
