The Wednesday Stack: The GDPR Dust Settles (Not Really)

Stack logo by Hilary Allison

Was GDPR ever going to be a one day news story? No, of course not; it's here to stay, and the impact of North American-based brands has already been felt, with predictable lawsuits filed against some of the big players in the online data space, and brands pulling down their European websites. Here's are some other nuggets:

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In other news, identity resolution and data onboarding service LiveRamp announced a move designed to advance ethical treament of third party data. Programmatic human survey platform Lucid is partnering with LiveRamp to permit validation of LiveRamp data through comparisons with Lucid's vast trove of information collected by surveying actual human beings (billions of responses from hundreds of millions of users). The result is a Lucid Data Score, helping marketers to make more informed data purchase decisions. Expect to see a lot of effort at the respectable end of the data industry aimed at improving the reputation of third party data. In a press release, Luke McGuinness, GM of Data Store at LiveRamp, said "By encouraging and supporting greater clarity and accuracy across data sets, we aim to elevate ethical data, enabling marketers to deliver the most relevant and efficient advertising experiences to consumers."

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Finally, where in the world is DMN? Right now, at home in muggy New York City, but next week we'll be bringing you coverage of PegaWorld 2018, reporting on whether Pega CEO has anything nice to say about Salesforce this year. Place your bets now.