It's hard to measure what canceling "Roseanne" so abruptly following the star's racist tweets may ultimately cost ABC. Industry estimates vary. The show could have generated a few million dollars up to $100 million.

It's even harder to measure what axing the revived sitcom might cost ABC with "Roseanne" fans or Trump voters in the near term. Or what staying being in business with such a divisive figure may have cost parent company and ultimate family brand Disney long term.

To read more about what ad buyers and analysts are saying about ABC canceling "Roseanne,"

In other news:

Ad guru Sir Martin Sorrell is back, just 6 weeks after quitting WPP. Sir Martin Sorrell has formed a new investment vehicle, S4 Capital, which is coming to the stock market through a reverse merger.

Google's making a move to dominate advertising on platforms like Spotify, Pandora, and SoundCloud - and it represents a $1.6 billion opportunity. The tech giant has plugged its programmatic-buying platform into Spotify, SoundCloud, Google Play Music, and TuneIn so that advertisers can buy audio ads directly from DoubleClick Bid Manager the same way they do for display and video ads.

Evan Spiegel took a snarky swipe at Mark Zuckerberg over Facebook's data scandal. After Facebook cloned Snapchat features like "Stories," he said: "We would really appreciate it if they copied our data protection practices also."

A media company built on YouTube influencers now sees TV talent as a much safer bet. The web video firm Kin Community had previously focused on representing and creating content with digital talent.

Facebook COO Sheryl Sandberg said she "strongly disagrees" with Apple CEO Tim Cook's barbs about Facebook's approach to user privacy.