Data, dollars and deliveries

Leveraging on her experience in the brick-and-mortar world, Olive Tai's unique combination of front and back-end e-commerce solutions provides much-needed help for online brands.

Olive Tai (centre), co-founder of Synagie.com, with her staff at the firm's warehouse at 15 Greenwich Drive. Last year, the company moved into Malaysia, and is looking to expand to the Philippines, Thailand and Indonesia by the end of 2018.

BT PHOTO: SYAMIL SAPARI

E-COMMERCE marketplaces such as Lazada and Qoo10 have been touted as the next gold mine for retail brands, but often overlooked is the expertise needed to sell products on these platforms effectively.

And this is where e-commerce enablers beautiful.me and Synagie.com - software solutions