This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.
This service enhances its development in real estate technology and digitalization with a facial recognition tool that determines which housing fits more with each person.
Altamira imitates Apple by advising its clients on which home to buy through their facial expressions, continuing with their commitment to the digitalization of the sector. After selling houses on Amazon, the Spanish service has developed The Cube, a new technological tool from Altamira that is able to recognize the factions of each client and dictate, in game mode, which housing fits more with it.
The premiere of The Cube reinforces the investment of various kinds that real estate is doing in the digital area. In the last three years, the company has developed a "deep transformation based on three basic pillars: growth, diversification and multiclient character." In this context, the digital strategy has been "one of the main keys" in the growth plan of the servicer, which wants to "respond to the needs of increasingly connected and informed customers."
Last January, Altamira took a big step in its development process through new technologies after launching the sale of homes in its portfolio through Amazon. On the platform of the e-commerce giant, the real estate agency has already closed the two-story transfer in Madrid. The agreement with the US company began with a contract for a period of three months that has doubled to six.
Likewise, the servicer offers on its website the option of being able to make virtual visits to homes through any device or check how a floor would be after a reform or redecoration.
Altamira, controlled by the American fund Apollo, closed 2017 with a portfolio of assets under management valued at 53,800 million euros, which represented an increase of 7% compared to the previous year when it had a management volume of 50,400 million euros. Throughout Spain, the company offers 82,000 homes and has more than fifteen customers.
This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.
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