Published on : Tuesday, May 29, 2018
The country’s Tourism Secretary-designate Bernadette Fatima Romulo Puyat said that the country’s two major flag carriers—Philippine Airlines (PAL) and Cebu Air Inc. (CEB)—have agreed to help carry a “unifying theme” in their advertisements in the Philippines and abroad, by using the country’s brand campaign.
“I asked if they could make commercials showing the country. They both have great ads. I just need them to carry the same the ending—It’s More Fun in the Philippines—to show there is a unifying theme,” Puyat said. The DOT chief said that the representatives of the carriers who paid separate courtesy calls on her on May 25, were receptive to the idea.
The PAL group was led by PAL Holdings President and COO, Jaime J. Bautista Jr., while CEB’s party was led by JG Summit Holdings Inc. CEO Lance Gokongwei.
The DOT has been hard-pressed to promote the Philippines abroad because of its minimal budget, compared to other countries in Asia. Many tourism industry observers believe that this is one of the reasons why the country’s visitor arrivals still lag behind its neighbors.
Tags: Philippine