Marketing firm Didit is close to acquiring Gawker.com and if successful intends to relaunch the blog, known for publishing irreverent articles that were sometimes controversial, with a new editorial policy to only post content it considers to be positive.
Advisers liquidating the blog’s former publisher have a deal to sell the website to Didit for $1.13 million, an offer that is subject to higher offers at a potential auction, according to papers filed Tuesday in the U.S. Bankruptcy Court in New York. The agreement and terms...